Designing products. Solving problems (Keeping it simple)

Hi, I’m Devesh Kumar, currently leading product design at Apollo Group.

Previously at Wobot AI and Modifyed Digital

Part-time design engineer. I write code when a prototype won’t cut it, build with WordPress, Shopify and Framer, and use Claude Code, Claude Design, Figma AI and AI agents to ship faster.

My work has gone up on the Times Square billboard for Wobot AI’s launch, and — through Apollo Group — onto the Indian cricket team’s jersey as part of Apollo branding.

Based in Gurgaon, India. Find me on: LinkedIn, Instagram or email me at devesh.niitian@gmail.com.

Outside of my day-to-day, I enjoy traveling, wine, house music and taking photos with my pocket camera-phone.

About

S.1

Devesh Kumar is a designer creating brands, websites and digital products. He brings strategy, design, technology and AI together to turn complex problems into simple, useful experiences.

What I do

S.2

Product Designer and Digital Builder

PRODUCT DESIGN

Product Strategy

Product Discovery

UX Research

Information Architecture

User Flows & Journey Mapping

UX/UI Design

Interaction Design

Wireframing

Prototyping

Usability Testing

Design Systems

Design Handoff

Design QA

Accessibility

UI, VISUAL & BRAND

Visual Design

Interface Design

Typography

Color Systems

Layout & Grid Systems

Responsive Design

Micro-interactions

Motion Principles

Brand Identity

Creative Direction

Visual Storytelling

WEB & DEVELOPMENT

Website Strategy

Website Design

Website Development

Landing Pages

E-commerce Experiences

HTML

CSS

JavaScript

WordPress

Elementor

WooCommerce

Shopify

Webflow

Framer

DESIGN & AI TOOLS

Figma

FigJam

Miro

Photoshop

Illustrator

After Effects

Premiere Pro

Adobe XD

Figma AI

Claude Code

Claude Design

Google Stitch

UX Pilot

Cursor AI

ChatGPT

Lovable

Playground

S.3

Designing beyond the interface (AI-Native)

Selected Work

A selection of work from my time at Apollo, Wobot, and earlier — from research and systems thinking to shipped, production UI.

XTCYArt & CultureConcepts

XTCY

ApolloConceptsWebsites

Apollo

Wobot AIArt & CultureConcepts

Wobot AI

PhilipsArt & CultureConcepts

Philips

Veda academyeCommerceWebsites

Veda academy

Testimonials

S.5

“Highly recommend Devesh for his outstanding visual design skills and adaptability with new tools and technologies. He learns quickly and creates work that is not just visually appealing but functional.

His creativity, eagerness to explore, collaborative approach, and strong UX process make him a standout team member and a pleasure to work with.”

ZalakUX Designer - Accenture AI

“It’s rare to find a partner that’s equally strategic and artistic. They understood our goals, challenged our assumptions, and turned big ideas into visuals that demand attention.”

Eve CrawfordProduct Designer

“Working with this team was a turning point for our brand. They didn’t just deliver a new identity — they uncovered what made us different and gave it a voice.”

Aura BrooksGraphic Designer