Apollo Supply Chain: From Legacy Logistics to a Digitally-Driven Brand Ecosystem

Company Details

Role:
Design Manager

Company:
Apollo Supply Chain (Part of Apollo Group India)

Industry:
Logistics

Scope:
Branding · UI/UX · Website Development · Physical + Digital Design · Marketing · Design Team Leadership

Overview

Apollo Supply Chain is the heart of the Apollo Group’s logistics operations — delivering smart, tech-enabled supply chain services across India. As a one-stop solution for warehousing, 3PL, PTL, and FTL logistics, Apollo simplifies operational complexity at scale.

As Design Manager, I led the complete digital and brand transformation across every layer — digital platforms, warehouse environments, marketing, and communication. From strategy to execution, I oversaw every design touchpoint that shaped how Apollo looks, feels, and operates in the AI-powered world.

Key Outcomes

  • ✅ Unified brand across 10+ verticals and 5+ cities
  • 🌐 100% SEO-optimized website launched
  • 📈 Improved visibility, faster lead response
  • 📦 Branded warehouses = better team morale & client confidence
  • ⚙️ Introduced systems that reduced design time and errors
  • 🧠 Made Apollo design-first — from jackets to dashboards

Objective

To evolve Apollo Supply Chain from a legacy logistics company into a digitally native, visually consistent, and scalable brand that performs across both screen and space — with a system that unifies teams, tools, and touchpoints.

Responsibility

  • Led full rebranding: logo, visual language, brand book
  • Designed & developed SEO-first company website
  • Created dashboards, internal tools, and portals
  • Directed warehouse and office branding (multi-location)
  • Designed all marketing & communication creatives
  • Managed cross-functional design teams and vendors
  • Implemented scalable digital systems across functions

Branding & Identity

Logo & Tagline

I designed the Apollo Supply Chain logo to reflect confidence, precision, and motion.
The brand message:

“Enabling Excellence, Delivering Results.”

This simple yet powerful line shaped everything from decks to billboards.

Brand Book & Guidelines

To ensure consistency across internal teams and vendors, I created a detailed brand book:

  • Logo rules & usage
  • Typography system
  • Color palette
  • Layout grids
  • Real-world mockups
  • Social & digital guidelines

Website Design & Development

Apollo’s old website was non-functional and image-heavy. I reimagined it as a fully responsive, lightning-fast digital home.

  • Built in modern stack (SEO + CMS)
  • Designed and developed in-house
  • Clear IA for service categories (3PL, FTL, PTL, etc.)
  • Optimized for lead generation and internal visibility

Digital Transformation

When I joined, emails were static images. I introduced a smart, scalable design system across communication channels.

  • Responsive emailers replacing old JPEG-based ones
  • Modular design system used across website, tools, and social
  • Dashboard UIs for real-time operations
  • Trackers & internal tools for warehouse teams

Warehouse & Office Branding

I led the full branding rollout for key Apollo warehouse and office locations, transforming them into functional, inspiring brand spaces.

Locations Branded:

  • Chennai – Apollo Tyres Warehouse
  • Dasna – Apollo Logistics Hub

Deliverables Included:

  • Large-scale 30-foot high banners
  • Functional safety signage & zone labeling
  • High-vis jackets, T-shirts, uniforms
  • Office I-cards & visiting cards
  • Custom warehouse branding books

Print & Collateral Design

To align internal communication and training with brand values, I designed:

  • Training books for warehouse management
  • Monthly branded newsletters (internal + external)
  • PPT decks for stakeholders, investors, and events
  • Printed magazines & playbooks

Marketing & Social Media

Apollo’s digital voice was modernized with high-performing assets for both external and internal audiences.

  • 🎥 Reels & animations for Instagram
  • 🎨 Creatives for product launches, features, and campaigns
  • 👕 Designed shirts and T-shirts for team & events
  • 📩 AI-friendly responsive email campaigns
  • 📱 Social-first visual identity

Final Thoughts

This case study isn’t just about visuals — it’s about building a design ecosystem that scales with a company’s ambitions.

From warehouse walls to mobile screens, I helped Apollo Supply Chain become a digitally empowered, design-led brand that operates seamlessly across physical and digital environments. Every asset was intentional, useful, and scalable — built to grow with the business.

Enabling Excellence, Delivering Results.

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